CNUAS WK 4 Marketing Plan for A Global Market Expansion Analysis
Your Marketing plan may be in either the form of a paper or Power Point Presentation.
Incorporate cultural analysis and economic analysis in your final marketing plan.
You are to select a product/service and a market plan for a foreign market of a US company that is not doing business in that market.
Details will be discussed and recorded in the weekly Collborate sessions June 7, 14 and 21.
REMINDER: DEADLINE FOR THIS ASSIGNMENT IS SATURDAY, JUNE 26, 2021 11:59 PM/PT.
Final Project- The Marketing Plan
Develop a Marketing Plan for a Global Market expansion.
In this project, choose an existing company and an existing brand to be part of a global expansion marketing plan.
Develop the following elements of the Marketing planning process:
- A company mission statement
- A company SWOT analysis
- Marketing Objectives for the company
- Cultural Analysis of targeted expansion
- Economic Analysis of targeted expansion area
- A description of the target market
- A positioning strategy
- A brief outline of the Marketing mix strategies:
- The product
- Pricing
- Distribution and
- Promotion strategies that satisfy the objectives and address the target market.
- Summary
