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SCC Marketing Selling Products and Services Discussion


Q1:In Harvard Business Review’s article, “10 Truths About Marketing After the Pandemic”, select two of the ten points you believe will be most significant for marketers and elaborate as to why they impressed you as being most important.”

Q2:Why sneakers are a great investmentJosh Luber is a “sneakerhead,” a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber’s company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.Josh Luber

Answer the following questions:

1. What other companies, other than another shoe company, do you believe could create a similar secondary market like Nike did, to raise its brand image and increase its market share?

2. As the video discussed, individuals earn nearly $400 million per year reselling Nike tennis shoes. How could Nike potentially capture some or all of this profit for its own organization?

3. This video demonstrated how a powerful company created a powerful secondary market. How might consumers create a powerful secondary market?


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