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De Anza College Visual Argument Questions


Please find and post an image that presents a visual argument. Include in your post an analysis of the argument that the image makes. Try to respond to each point listed here:

1. Analyze the context

  • Why was this image made or created?
  • Who is the audience? What can you infer about the intended audience? What did the designer(s) assume the audience knew or believed?
  • Who is the designer?
  • What do you know about the designer?

2. Analyze the layout

  • How is the image or object arranged?
  • What is the medium? (photograph, oil painting, etc.)
  • What is the genre? (advertisement, monument, etc.)
  • Are words connected to the image or object?

3. What appeals are used?

  • Pathos: The values of the audience; symbolic elements
  • Ethos: The character of what is represented
  • Logos: The documentation of facts

4. How would you characterize the style?

  • Is it formal, informal, comic, or something else?
  • Are any visual metaphors used?


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