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Northeastern University Website Visual Environment Scan Discussion


Web Site: Let’s Get Visual: How Search is Changing

Q: Part -way down the article, the author lists suggestions on “What Can Marketers Do to Optimize for Visual Search?” The third bullet states: “Think of the physical and digital as intertwined: Consider how you can structure things like in-store displays to cater to those who may use visual search.”

Write a brief scenario on how an auto company like Toyota might be able to use visual search as a marketing tool:


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