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Pasadena City College Advantages of Using Social Media in Business Plan Project


?Describe the industry.  Explain the industry size.  Explain the trends and growth predictions for the selected industry.  ?Explain the competitive advantage to using social media marketing.  Achieve this by finding a research paper(s) in your industry that demonstrates the advantage of using social media marketing over traditional marketing.  

?Describe how social media marketing can contribute to gain competitive advantage.  

page2. Audit (10 points)

Length: 2-4 paragraphs

?List existing social media platforms

?How many followers/following?

?Frequency of company posts (daily/weekly/monthly)?

?Average response time to feedback (if applicable)?

Page3. Competitive Analysis (10 points)

Length: 3-4 paragraphs

?Spend at least 7 days “listening” and then perform a SWOT analysis as it relates to social media (not the product or services they sell, but the social media efforts.)

?Identify at least 2 competitors.  What are some of the strategies the competition is using? What seems to be working for them?

Page 4. Goals and Strategy (15 points)

Length: At least 3 goals and strategies, 3-4 paragraphs.

?Use the SMART goal acronym

?Goal examples: Generate leads, create brand awareness, generate web referrals, and increase conversion rates.  

?Define your strategy and how the strategy is relevant to your industry and organization.. 


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