Internal Factor Evaluation Strategic Management Audit PepsiCo Case Study
1. Perform an internal audit (strategic management audit) for pepsico
(be sure to include management, marketing, finance/accounting, and MIS in your audit.
2. Develop an Internal Factor Evaluation (IFE) on pepsico. When developing your internal factors (both strengths and weaknesses) make sure the factors meet the Actionable-Quantitative-Comparative-Divisional (AQCD) Test. Provide a thorough analysis of your IFE. (example http://www.maxi-pedia.com/ife+efe+matrix+internal+…)
