BSU Online and Hybrid Learning To Create New Marketing Courses Research Project
1) RESEARCH PLANNINGDirections: Using your research topic, complete the following:
- Identify the topic that you have selected and explain why you selected this topic (include the specific problem and sub-problems your topic seeks to address in your response).
- List two things that you already know about your subject?
- List three things that your group wants to learn about your subject?
- Who (other than the primary audience) do you think would benefit from your report?
- Who is your primary reader?
- How do you plan to gather information (what research or investigative methods will you use) for your report?
- Use the information in your syllabus, the research report memorandum, and pages 436-437 (textbook), to create a Gantt Chart that illustrates the tasks that you will need to complete for this report (do not forget to place dates and a title in your chart).
2) SECONDARY RESEARCH
- Plan a strategy for researching your topic by answering the following:
Audience
- a) List the names of the primary and secondary readers of your document.
- b) Why does the audience need this information (primary and secondary)?
Purpose
- c) What is the purpose of your document?
Subject
- d) List three databases that are available online.
- e) List the titles of two reference works that contain background information related to your topic. List the source type for each reference.
- f) List one major index or abstract journal that covers your topic.
- g) List two Internet sources that have the most useful information on your topic.
3) PRIMARY RESEARCH
Directions: Prepare a survey or questionnaire to elicit an individual or group response(s) to your topic. Use the information in Chapter 6 to help you write effective questions before you complete this section.
