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Development Fundraising and Healthcare Philanthropy Discussion


Getting Started

Fundraising and philanthropy form the foundation of almost every non-profit healthcare institution in the United States. It is not uncommon to see a donor wall in the lobby of a hospital, or that a building – or even the entire institution – is named after a philanthropic benefactor. The development function is of such importance that it is often the sole responsibility of a senior executive or discrete department. Effective marketing provides the framework for successful fund development.

Upon successful completion of the course material, you will be able to:

  • Evaluate the strength, weaknesses, opportunities, and threats applicable to multiple interest groups that impact the delivery of healthcare services.
  • Discuss the impact of formal and informal influence on decisions reached in healthcare organizations.


  • Textbook: Healthcare Marketing: A Case Study Approach

Background Information

In this assignment you will discuss the relationship between marketing, fundraising, and development.


  1. Review the rubric to make sure you understand the criteria for earning your grade.
  2. Review Chapter 9, ‘The Presence of Politics’, in Healthcare Marketing: A Case Study Approach..
  3. Navigate to the threaded discussion and respond by explaining your answers to each of the following questions found at the end of Chapter 9:
    1. Chapter Question 3
    2. Chapter Exercise 2


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