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West Virginia University Marketing Strategies Questions


  • Cite all sources using APA Style format
  • Your original post should be a minimum of 100 words.
  • Explain the role of marketing in the firm’s success and marketing’s value to consumer and society
  • Please explain the basic components of a marketing plan and how it is different than a business plan.
  • Discuss the growing importance of ethics in a consumer-oriented world by choosing a company that you feel demonstrates Ethics or Corporate Social Responsibility and provide the evidence through research to explain why you chose this company.
  • Please explain how the External Environment is important for all marketing decisions and how it need to be continuously adapted to changes in the micro and macro environment.
  • Please choose your favorite Global company that you feel has used their marketing strategy successfully to brand themselves globally and explain why.
  • Discuss the consumer buying behavior; explain how social and cultural influences affect an individual’s buying behavior, and the consumer decision process.
  • Discuss business and organizational customers and their buying behavior
  • Discuss the importance of market segmentation.
  • Explain the steps in the market research, and the methods for collecting primary and secondary data.
  • Describe the key differences between goods and services; what branding is and how to use it in strategy planning, the importance of packaging and the role of warranties in strategy planning.


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