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UCumberlands Process Innovation & Employee Behavior Replies


Answer 1 :

Answer 1) Behavior is a paramount aspect that should be considered when recruiting employees. For instance, the aspect of referrals comes into play in this section to ensure the recruited people can spearhead the organizational goals in the right direction. Employees act as brand ambassadors for an organization, and their behavior can negatively affect its sales rates. Leadership behavior influences employee reaction and response when in the organization (Yukl, 2012). For instance, leaders who support employees and respond to their grievances on time can positively connect with employees and facilitate the implementation of organizational goals on time. However, suppose the managers only support aspects that only benefit the top management. Employees can have a negative attitude and desist from working towards organizational goals and concentrate on individual gains.

Answer 2) Product innovation entails the improvement of the services offered to customers to ensure their demands are met. For instance, introducing a new product line offering quality and affordable goods can be termed as product innovation. On the other hand, reviewing customer feedback and improving the quality of existing goods and services can also be viewed and product innovation. For example, if McDonald’s changes the ingredients used to make its burgers to enhance customer satisfaction, it can be termed as a product innovation process.

In process innovation, there is always a change in how the goods are produced. For instance, a company can choose to change the software programming process to either increase its size or change the shape. For example, McDonald’s can change the shape of its burgers through process innovation by changing the circular shapes to a rectangular ones depending on the customer feedback.


Yukl, G. (2012). Effective leadership behavior: What we know and what questions need more attention. Academy of Management Perspectives, 26(4), 66-85.

Answer 2:

The quality of leadership is quite critical to a business enterprise (Honeyman, 1982). It is because the performance of a business entity depends heavily on the skill set and experience of a leader to manage and control the employees, the business processes and perform negotiation with stakeholders. Apart from this, the leader is also responsible for encouraging employees for productivity improvement and personal growth. In this direction, the leader can motivate an individual to develop innovative products and services which can enhance the organization’s ability to compete in market competition. Further, the leader is also responsible for establishing a healthy and prosperous working relationship among employees by establishing effective communication, which is translated into the organizational culture. Discussing this, it is evident that certain leadership behavior can improve and sustain an individual or a group’s performance in a positive manner. For example, a servant leadership style can equip employees with knowledge and skillsets by sharing knowledge, where a democratic leadership style can promote group discussion for generating ideas through brainstorming. An autocratic leadership style can give inefficiency by redefining roles and responsibilities. Therefore the leadership behavior can be correlated with the performance of the organization and its employees.

Product and process innovation are critical for a business entity to differentiate itself from the market competition (Fritsch & Meschede, 2001). product innovation implies the design and development of a product or service that is distinguishable from others in terms of cost, physical properties, performance quality, and other factors. Product innovation at times to fulfill the necessities of a customer by market survey. The purpose of product innovation is to attract customers and improve market share. Process innovation employees change processes to improve performance metrics such as cost, quality, time, and variety. Process innovation simply intends to change the manner in which a product is manufactured to reduce cost and increase the efficiency of the manufacturing unit. It must be noted that process innovation does not intend to change the product but rather how the product is made.


Fritsch, M., & Meschede, M. (2001). Product innovation, process innovation, and size. Review of Industrial Organization, 19(3), 335-350.

Honeyman, K. (1982). Origins of enterprise: Business leadership in the industrial revolution. Manchester University Press.


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