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IAU University Blue Jean Market Presentation


Submit a presentation (PDF of PowerPoint, 8 slides in presentation style with Speaker Notes – Post a PDF showing the slides and speaker notes) answering:

1. Identify the major competitors in the blue jeans market.

2. Who has the leading market share, whose shares have declined?

3. What segmentation is (has) occurring/occurred in the blue jeans market and why?

4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?

5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?

6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?


Title slide

Introduction slide

  • 4-5 slides covering response to the questions 
  • Speaker notes on all substantive slides.
  • In-text citations where needed on the slides and/or in speaker notes.


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