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University of Canberra Tictail E Commerce Website Evaluation Paper


Choose a small to medium sized B2C e-Commerce website. Evaluate content, functionality and attractiveness from a website user perspective. Assess the website in terms of the eight unique features of e-commerce technology. In your opinion, which of these features does the company implement well and which features are poorly implemented? Word limit: 1000 words (+/- 10%). No need to provide references.


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