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MGT 311 OU Schools Sporting Activities Marketing Management Discussion

 

Part 1:

Read a topic from Chapter 4 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

  1. This question gives you more market sizing practice (it’s a skill you’ll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city. Hints:
    1. Go online and find the number of high schools in your city’s school districts. If you live in a large city, focus on only the largest school district.
    2. Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).
    3. Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice

Part 1 needs to be 500 plus words and APA format (refer chapter 4 from the Marketing Management textbook)

Part 2:

Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.

Please answer part 2 from a manager’s point of view, part 2 should be 600 plus words APA format. Site all the references used. At least one scholarly journal related to marketing management should be used along with the textbook.

Part 2 needs to be 600 plus words and APA format (refer chapter 4 from the Marketing Management textbook)

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