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DMACC Describing Data Numerical Measures Discussion


Numerical Measures

Discussion Resources

The following resources will help you complete the discussion and may be useful in completing your second assignment.

  • Estimations [PDF].
    • This short reading includes five sample applications of the “big 5” parameters.
  • Lind, D. A., Marchal, W. G., & Wathen, S. A. (2022). Basic statistics in business and economics (10th ed.). McGraw-Hill.
    • Chapter 3, “Describing Data: Numerical Measures.”
      • A discussion of what average means in common conversation leads to instructions for calculating measures of location, otherwise known as the mean, median, and mode.
  • Thomas, R., & McSharry, P. (2015). Big data revolution: What farmers, doctors, and insurance agents can teach us about patterns in big data. Wiley.
    • Chapter 3, “Revolutionizing Insurance: Why Actuaries Will Become Data Scientists.”
    • Chapter 4, “Personalizing Retail and Fashion.”
      • This text provides practical examples of the use of analytics.


Using your readings this week, identify some measures of central tendency and dispersion. When might you use a mean versus a mode or median?


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