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DVC Booth Questionnaire


Instructions are attached here. Homework is valued at 50 points. Rubric:

  • Are instructions carefully followed? Neat, professional?
  • 10 questions that are unique, relevant to the product and market segment as per Chapter #8
    • Potential features/benefits of the product
    • Key concerns/potential issues in the eyes fo the potential customer
    • Application questions; How would this product be used? Where, why? Try and be specific.
    • Question variety – Open ended, Closed ended, Likert, Semantic Differential
  • 4 points per question (40 total)
  • 10 points for creative Promotion Strategy to attract use of marketing aids to attract students to complete the survey ( hint: FUN always works!)


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