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UCLA Coca-Cola Promotion Discussion


Note, you do not have to answer every question in the penultimate paragraph below. These are here to help you think about the promotion you chose to write about.

Choose a promotion that you either really like or loathe and write a short critical evaluation of the promotion that also answers the questions in PROMT 1.

Post your critical evaluation to the Discussion Board and provide a link or copy of the promotion in your post.

You may want to give consideration to how the promotion works: content, how the content is arranged, what is the emotional appeal and how does it work? How does the promotion make you feel and how is the promotion making you feel as you do? What is the content and techniques that are creating or stimulating your emotions/thoughts/behavior. Is there a rational appeal and if so how does that work? What is the promotion ‘selling’ and how does it do that? Who is the target market and why do you think your choice of target market for this promotion is in fact the target market?

PROMPT 1: What does the communication / promotion want the target market to feel / do? And how does it achieve that?

LUA 13.2: Post your responses to questions 13-7 to 13-9 in the Coca-Cola case study.


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