University of Texas Rio Grande Valley Global Marketing Strategies Discussion
As business operations move across borders, many issues can arise. Select either an American or Mexican product to analyze specific marketing-related issues encountered when introducing it to a foreign market (e.g., select a foreign market to enter that is culturally different from the product’s originating country). Lastly, present a managerial remedy to issues encountered (2-3 sentences only). Select a nation and/or product that you have not previously analyzed. Thus, meaning you may NOT use The United States, Mexico, Turkey, or Spain.
***Module topics: planning to achieve company goals, alternative market-entry strategy factors, utilizing international strategic alliances, aligning a product and its intended market, quality importance and how it is defined, physical, mandatory, and cultural requirements for product adaptation, product attributes to overcome resistance to acceptance (e.g., country-of-origin, etc.), distribution channels, impact of e-commerce, etc.***
Use class-related terms, concepts, and theories to move your post from a summary to an analysis. Use at least two of the terms listed in the module topics above. Do not reiterate specific company, culture, and/or nation examples already presented in the textbook. Include at least one news article from a quality resource detailing a firm’s experience entering a foreign market.
Book:
| International Marketing 18e | |
| Author | Cateora and Graham |
|---|
The attached rubric provides the expectations and criteria for how our analysis posts will be assessed.
Quality sources: Wall Street Journal, BBC news, Forbes, Fortune
Reference format ex.: Author’s name, Wall Street Journal, Name of specific article, March 2020 and include the hyperlink, as last line of submission.
