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Harvard University Chapter 3 State of Starbuck Company Mini Report


The work needs to be about an actual potential business also academic sources need to be provided. An exusting company can be used

1. Mini Report: State of an Industry/Firm

Page 1: Your name, Industry Name, Firm Name, and Table of Contents

Pages 2-4: Written explanation describing the state of the industry/firm (double spaced, Times New Roman, 12 pt. font)

Pages 5-?: Add figures, tables, charts, appendix, and references (APA format preferred).

What to include:

Vision, Mission, and Goals (of the firm) (CH 2)

External environment ? PESTEL (CH 3)

Industry level analyses

Porter’s Five Forces (CH 3)

Strategic Groups (CH 3)

Internal Environment (tends to be more firm centric)

Does the firm have Valuable, Rare, Inimitable, and Non-substitutable (VRIN) resources?


Value Chain (CH 4)

Generic Strategy

What Generic Strategy does the firm employ? (CH 5)

What are the advantages/disadvantages of this generic strategy? (CH 5)

Any action steps they should take? (CH 5)


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