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BBA 221 International University Market Quality Control Method Report


  • You work at an International University and you have to outline a research project for them. The objective is to know which Bachelor’s Degrees are mostdemanded right now among high school students, in order to include these Degrees in the University’s programme. Given this situation:§ Describe two targets that would be part of your segmentation for this research and justify your choices.§ Explain what sampling methodology would you use, first on size (finite or infinite) then on typology (probabilistic or non-probabilistic).§ Develop three qualitative questions (for an interview) and three quantitative questions (for a survey) that you would ask in this research.§ Suggest and describe a quality-control method that would ensure the validity of the results obtained.
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