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Santa Monica College In N Out Marketing Strategies Questions


1. Please read in your textbook, pg 447, Case 6, “IN-N-OUT BURGER – Building them Better.”

A. Please describe what you think are the most successful aspects of In-N-Out Burgers current strategy? If you go to In-N-Out Burger, feel free to share an example of you perceive the strategies working from a patron’s perspective.

B. In a era where dining has become more focused on food varieties, interesting dining atmosphere, more emphasis on a unique dining experience – do you think In-N-Out Burger’s current strategies will enable it to be successful in 5 years or more ?  Why or Why Not?  If you don’t think it will be as successful in 5 years or more, then identify 1-2 suggestions on its strategy that will keep the chain going strong.

2.  On page 237, CH 10 in your textbook, please complete and score the Self-assessment, “Intuitive Ability.” In our increasingly complex, ever-changing world, developing our intuition when processing information and making decisions is becoming an essential factor in a long and productive career.

A. What did you learn about yourself from this assessment – what are your strengths and areas to improve?

B. What can you further develop to increase your overall intuitive ability as your career progresses?


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