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Northern Arizona University Mcdonalds Case Study


1.What are the current forces in the external environment that might affect McDonald’s strategy?

2.What source of competitive advantage does McDonald’s have, and is that position supported by its value chain and other internal resources?

As you are answering the two questions, you need to think about the key over arching question, how can we create a sustainable competitive advantage in the marketplace that is not only unique and valuable but also difficult for competitors to copy or substitute?

Chapters 7,8,9 from the textbook


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