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MKT 438 University of Phoenix Week 3 DeliverMatic Media Sources to Reach Audience Paper


Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

Write a 700- to 1,050-word paper that includes the following:

  • A description of the product or service for which you will be developing a promotional campaign
  • The intended audience(s) for the product or service.
  • Characteristics that make your product/service unique
  • Ideas about how to showcase the best qualities of your product/service to your intended audience
  • Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s)
  • Promotional opportunities for this product/service within your client’s company
  • Research that you conduct to ensure your initial approach is on target, including an explanation as to why you selected this particular approach
  • Two or three clearly stated objectives/goals for your campaign


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