MKT 438 University of Phoenix Week 3 DeliverMatic Media Sources to Reach Audience Paper
Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).
Write a 700- to 1,050-word paper that includes the following:
- A description of the product or service for which you will be developing a promotional campaign
- The intended audience(s) for the product or service.
- Characteristics that make your product/service unique
- Ideas about how to showcase the best qualities of your product/service to your intended audience
- Media sources (channels) and other external promotional materials that you can employ to best reach your audience(s)
- Promotional opportunities for this product/service within your client’s company
- Research that you conduct to ensure your initial approach is on target, including an explanation as to why you selected this particular approach
- Two or three clearly stated objectives/goals for your campaign