AJR Customer Relationship Management Market Segment Discussion
I’m working on a business question and need guidance to help me learn.
read the chapter and answer five questions.
- Understand what is market segment
- How to segment them
- Be able to use segment variables and categorize customers in clusters
- What are some separating features? How relevant to business?
- Demographic or psychographic
- Explain how to identify competitors
- Create something unique
- Use hotel airline examples, ex. Same product, same prices
- Understand what is sales forecasting
- Explain different techniques used in sales forecasting
no outside resources are required.
