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Elements of the Marketing Mix for Seasons Chicken Grill Case Study


You must select one organization of your choice related to the tourism, travel, and hospitality industry.

You are required to submit an assignment on the elements of the marketing mix (4 P’s) of the
selected organization.

Your assignment should address the following:

1) An analysis of product /service type(s), pricing methods, place /distribution and
promotional tools of the selected organization.

2) An explanation of how the Marketing Mix activities would change at different stages of
the product life cycle of the chosen organization.

Please check the attachments for the instructions


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