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University of Maryland Video Conferencing Efficiency and Effectiveness Discussion


You have just taken on the role of District Manager for a new video conferencing company, UMG Learning Systems Organizations, Inc. (UMGLSO) that has a mission of providing meeting and conferencing services that promote system thinking in learning organizations. You have been asked by your boss to present, to the board of a potentially large customer, the way in which the company services can help to support the client’s competitiveness.

    • Discuss 2 ways in which your companies video conferencing services could impact the client’s organizational effectiveness and 2 ways in which it could increase it’s efficiency.
    • Because the workforce has never used these services before what advice would you give your potential client to prepare them to initiate the change to video conferencing?
    • How might an organization’s culture impact the acceptance of this new and different way of communicating?
  • Use resources and research-based articles from the online library to support your strategies and analysis.


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