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MGMT 344 Keeping Apples IPhone Competitive Discussion Questions


Answer the following two discussion questions. Assignment should be submitted in a Word document (Single-spaced, Times New Romans, 12-pt Font).

Discussion Questions

  1. The case discusses the issues of trade-offs in design. What are some smartphone trades-offs? Why are these important to consider in design? (These two questions primarily relate to the “I” and “D” steps of the IDEA model).
  2. How should Apple evaluate the “quality” of its iPhone? How could Apple improve its design processes for the iPhone? (These two questions primarily relate to the “E” and “A” steps of the IDEA model).


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