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University of the Cumberlands Idea Generating Discussion


What is idea generating? How does it help us in our new product development process? After reviewing this week’s resources and your research, in your own words how would you explain idea generation and the role it plays in the new product development process? Share one method of idea generation and apply it to a product you personally use. Remember that all new products are not truly new, but can be modified based on consumer feedback and/or moving towards a new market segment.

Each week there is a discussion question and you will write a minimum of 3 responses: An initial post and 2 peer replies. You are required to respond to the initial post for at least two peers. The criteria for responses is as follows:

Initial post is at least 250-300 words, due by Thursday at 11:59 p.m. EST.

Peer replies are at least 150-200 words per reply. You are required to reply to at least two peers per forum.

All peer replies are due by Sunday at 11:59 p.m. EST.


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