Cuyamaca College The Four Es in Digital Media Discussion
OPTION #1 – 4Es of Digital Media Marketing
Review the 4Es of Digital Media Marketing in Chapter 3 and then choose four different companies (a different company for each “E”) to use in your answers to the following questions:
***Please do not use the examples listed in the text – you will lose points if you choose to do this.
1 Give an example of an organization that is using digital media to excite customers with relevant offers. Explain how they are doing this and why it is a good example.
2 Give an example of an organization that is using digital media to educate customers about their offerings. Explain how they are doing this and why it is a good example.
3 Give an example of an organization that is using digital media to help customers experience products and offerings virtually. Explain how they are doing this and why it is a good example.
4 Give an example of an organization that is using digital media to engage with customers. Explain how they are doing this and why it is a good example.
