Rasmussen College Consumer Protection Presentation
Instructions
Review the situation and conduct scholarly research on consumer protection and advertising. Create a PowerPoint presentation for the marketing team that includes slides that evaluate the particular business situation, the regulatory compliance involved, as well as the benefits and disadvantages of moving forward with such a marketing campaign. Address the following:
- What agency(ies) and regulation(s) govern advertising of consumer products such as bottled water?
- What is the purpose of consumer protection as it relates to truthful advertising?
- What are the consequences for non-compliance with federal and/or state regulations (students should use their own state of residence regulations) around consumer products and services?
- What recommendations would you offer that comply with regulations and could still promote the product for the company?
