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Rutgers University Dell Marketing Project


Please review the Microsoft Word Document with an outline. There is also a PDF document to serve as an example. 

What I need (all single-spaced & with APA citations to real-world references, including Dell’s website):

-Executive Summary (1 Page)

-Introduction to their brand situation (1 paragraph)

-SWOT Analysis (4 lengthy bullet points for Strengths, Weaknesses, Opportunities, Strengths, and Threats each)

-Describe the important identifying characteristics of the brand’s current target market

-Identify key competitors (competitive frame of reference) (review format of sample PDF document)

-Reference List (APA)


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