BUS 308 UArizona Global Campus Wk 4 TourisTopia Travel Case Study Questions
Step 1: Read:
- Review Case Problem 3: TourisTopia Travel Download Case Problem 3: TourisTopia Travelfrom Chapter 13 in the ebook.
Step 2: Do:
- Run the ANOVA: Two-Factor with Replication statistics for the Data File TourisTopia (Chapter 13) using the video How to Add Excel’s Data Analysis ToolPak (Links to an external site.) for assistance.
In a managerial report,
- Use descriptive statistics to summarize the data from Triple T’s study. Based on descriptive statistics, what are your preliminary conclusions about whether the time spent by visitors to the Triple T website differs by background color or font? What are yourpreliminary conclusions about whether time spent by visitors to the Triple T website differs by different combinations of background color and font?
- Explain whether Triple T has used an observational study or a controlled experiment.
- Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model, and use a=.05.
- Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model, and use a=.05.
- Use the data from Triple T’s study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font. Include both factors and their interaction in the ANOVA model, and use a=.05.
- Discuss whether the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?
Step 3: Discuss:
- What recommendations does your ANOVA results support? Use findings from your managerial report to support your recommendations. Be sure to include why you support certain decisions over others. What surprising findings did you come up with during your analysis?
