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Howard University Association Principle in Advertising Discussion


I’m working on a advertising discussion question and need an explanation and answer to help me learn.

One of the principles that comes from the Pears Soap case is association. The association principle is an ad technique that links a product or service with something that has a positive value or image. In your one-page response tell me if you think this is effective way to establish value for your product? Why or why not.


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