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Derived Demand & Influences Affecting Purchase Meeting Space Discussion

 

Please use APA format and feel free to use reference and citations.

Part one: Define and describe the term and the scope of the term ” Marketing intelligence.”

Include terms and concepts from both chapter 5 and chapter 6 in your response. I am looking for more than a simple definition. I want you to consider the scope of this term and how it applies directly to the content in chapter 6.

Through the lens of this term “marketing inteelligence”, is the company your group selected for the project “intelligent” from a marketing perspective? Support your repsponse.

Support your response with formal citations from chapter 5 and 6…..

Please address the following: Ch 7 Discussion Question #1 and #3. Adapt discussion question #3 to include social distancing considerations.

Thoroughly address each question, give specific support from the text as well as from your own personal experience as a consumer. For this discussion question specifically include terms and concepts from chapter 7 to further support your response.

Ch 7 Discussion Question #1 and #3. Adapt #3 to include social distancing considerations. Due NLT Thursday, Sept 23rd. 20 pointsONE thoughtful peer replies due NLT Sunday, Sept 26th.

Part Two: Please address the following: Ch 7 Discussion Question #1 and #3. Adapt discussion question #3 to include social distancing considerations.

Thoroughly address each question, give specific support from the text as well as from your own personal experience as a consumer. For this discussion question specifically include terms and concepts from chapter 7 to further support your response.

1. What is derived demand? Give an example of derived demand for a hotel in your town.

2. Discuss the major environmental influences that affect the purchase meeting space by IBM (or another corporation of your choice) for its sales meetings. Include social distancing considerations.

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