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Is It Worth It for Harley Davidson to Continue the Posse Ride Case Study Questions


Hello, The case is called Harley Davidson multimedia case study- Harvard case study.

Answer the following:

1.Is it worth it for Harley-Davidson to continue the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix?

2.What is HOG’s role in fostering the brand community for Harley?

3.This is an old case study. With the availability of all of the social media site now (i.e., Instagram, facebook, Tik Tok, etc) do you think that in-person meet ups like this are necessary to build a brand community (note: I’m writing this question with a pre-Covid mindset)? Will online communities help or hurt the brand community? Please be sure to explain why in your answer.

4.Post-Covid era, what do you think might happen to brand communities and meet ups like the Posse Ride? How do you think the riders will react to continuing the rides OR putting all community building online?


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