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San Diego State University Business Pricing and Products Case Analysis


only answer questions: 3,4,5, and 6 

In making recommendations for the marketing mix (questions 4-7), you should address the points raised in the case. You may also bring up any additional points or ideas that you think are relevant.

3. What are your recommendations with regards to the product? (5 points)

4. What are your recommendations with regards to pricing? (5 points)

5. What are your recommendations with regards to distribution? (5 points)

6. What are your recommendations with regards to communication/promotion? (5 points)


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