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HKUST Business School First Generation Products in a Startup Company Case Study


“DJI Innovations

Please prepare a writeup of a minimum of 1500 words (total) addressing the following case discussion questions:

1. What are the factors that need to be considered to develop the first generation of new products in a startup company?

2. What caused Frank to shift from helicopter to multi-rotor? Given the information that was available in 2009 what were the risks he took?

3. Aerial service using DJI technology seemed to be a very profitable business then. Did Frank make the right decision when he reconfigured this service and focused solely on product development?

4. What is the main competitive advantage of DJI?


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