HKUST Business School First Generation Products in a Startup Company Case Study
“DJI Innovations
Please prepare a writeup of a minimum of 1500 words (total) addressing the following case discussion questions:
1. What are the factors that need to be considered to develop the first generation of new products in a startup company?
2. What caused Frank to shift from helicopter to multi-rotor? Given the information that was available in 2009 what were the risks he took?
3. Aerial service using DJI technology seemed to be a very profitable business then. Did Frank make the right decision when he reconfigured this service and focused solely on product development?
4. What is the main competitive advantage of DJI?
