Prior to beginning work on this assignment, read Chapter 11: Pricing Decisions.
The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced, mass-marketed product in one country and a premium-priced niche market in others.
In your initial post, address the following:
- Select two similar brands that offer at least one line of similar products.
- For instance, Coca-Cola’s diet product, Diet Coke, and Pepsi’s diet product, Diet Pepsi: This is just an example, do not pick these brands!
- Then select two different countries; preferably a country aligned to the region you are working on from Week 2, and then a second country besides the one selected in Week 2.
- For instance, Argentina and Germany. This is just an example, get creative!
- Compare the various pricing strategies each company uses to compete in each country.
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. You may refer to University of Arizona Global Campus Writing Center’s APA StyleLinks to an external site. resource for assistance.
