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After reading the journal article entitled The Effect of Mobile Marketing Design on Consumer Mobile Shopping, provide an overview and answer to the following discussion prompt:

1) Based on the article, what do you believe is the essential element of how mobile design influences consumer shopping?

2) Pick a mobile retail app of your choice as an example and relate it to the article. What of this mobile app design do you think this retailer does well to engage consumer shopping well? What could they do better?

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