Read the following chapter from Carah. ( chapter attached)
This chapter adds more detail to our examination of how meaning is made. It specifically helps us understand the theory of semiotics and the method of analysis.
- It returns to the definition of hegemony, power, ideology and discourse examined in the introductory chapter.
After you have read the chapter, listen to the following program from On the Media.
https://www.wnycstudios.org/podcasts/otm/segments/lady-liberty-on-the-media
Now write a paragraph in which respond to the following prompt:
The changing meanings of the Statue of Liberty illustrate Carah’s statement: “The struggle to construct and reconstruct societies, cultures and economic systems, in part, involves battles to attach, detach and reattach meanings” (Carah, 2021: 35).
In your answer make sure that you do the following:
- explain what is meant by ‘hegemony’
- describe the different hegemonic struggles over the meanings of the Statue of Liberty
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CarahChapter4PowerandMediaProduction.pdf
